“LinkedIn automation left manual tasks in the past, freeing up time to focus on strategic initiatives, ultimately leading to increased client engagements and business growth.”

The challenge

Before using Snov.io LinkedIn automation, our company faced challenges with time-consuming manual prospecting, limited outreach capacity, and inconsistent follow-ups that were impossible to manage.

We dreamed of scaling our outreach, but the manual approach was crushing our team's productivity, keeping us stuck at square one. Hours spent searching for relevant leads and manually sending connection requests severely limited our ability to scale. Managing and tracking follow-ups by hand led to missed opportunities—we knew something had to change.

Snov.io helped us streamline these processes, boosting lead generation and outreach effectiveness.

Target ICP

Our primary target audience on LinkedIn is:

• medium-to-large corporate organizations,
• property developers,
• public institutions in the Nordics.

Key job titles targeted are:

• facilities managers,
• corporate real estate professionals,
• property developers seeking strategic interior design solutions.

Key objectives

With Snov.io's LinkedIn Automation, we aimed to:

• Expand our professional network by increasing the number of connection requests,
• Grow response rates through personalized follow-ups,
• Book more meetings with potential clients.
• Enhance our lead generation process by automating prospecting to identify and engage with high-quality leads more effectively.

Case study

Here’s what we do to boost our outreach results:

• Automate connection requests to grow our network,
• Set up follow-ups and message sequences to maintain consistent communication,
• Use profile visits to increase visibility,
• Leverage InMail automation to reach prospects outside our network,
• Employ profile warm-up to increase activity while staying within LinkedIn's limits gradually.

These features have helped us engage more effectively with our target audience and improve lead generation.

LinkedIn outreach strategy at Fablab Design

At Fablab Design, our LinkedIn outreach strategy revolves around three core components:

• Targeting criteria
  We focus on connecting with professionals in industries such as corporate organizations, property development firms, and public institutions. Key roles we target include facilities managers, corporate real estate professionals, and property developers.
• Messaging style
  Our messages are personalized and concise, highlighting how our interior design services can address the specific needs of the recipient's organization. We clearly communicate the benefits of strategic design, emphasizing its impact on business performance and workplace culture.
• Follow-up cadence
  We follow a structured outreach sequence, beginning with an initial connection request accompanied by a brief introduction. If there's no response, we send a polite follow-up message after one week, reiterating our value proposition. A second follow-up is sent two weeks later, offering additional insights or case studies relevant to their industry.

This approach ensures our outreach is targeted, relevant, and respectful of the recipient's time, aiming to build meaningful professional relationships.

Key metrics and results

Snov.io's LinkedIn Automation has significantly improved our workflow and results at Fablab Design. By automating connection requests, follow-ups, and profile visits, we've expanded our professional network and streamlined our lead generation process.

This automation has replaced manual tasks, freeing up time to focus on strategic initiatives and ultimately leading to increased client engagements and business growth.

After implementing Snov.io's LinkedIn Automation, we've seen a notable improvement in our outreach results, with our connection acceptance rate rising from 50% to 75%. Although our sales cycle is lengthy and we don't yet have detailed ROI data, this tool has clearly empowered us to scale our outreach effectively, as shown by the high acceptance rate of our connection requests.

Would you recommend Snov.io?

We would definitely recommend Snov.io’s LinkedIn Automation tool to companies like ours. It has helped us scale our outreach efforts and significantly improved our connection acceptance and response rates.