“Thanks to Snov.io email automation, we eliminated hours of manual work and scaled our outreach by 6x, yielding significantly higher response rates.”

The challenge

With 5 years in the energy industry, I’ve witnessed firsthand the sharp rise in competition. As EV adoption surged, the market went from being relatively stable to highly saturated. This led to a flood of new suppliers, which triggered intense price wars, especially in Europe and China.

In light of these events, acquiring new customers became not only time-consuming but challenging as well. I spent countless hours manually collecting client data and sending emails. Despite these efforts, I could only reach 70-80 prospects per day, with little to no guarantee of receiving responses.

As a small office/home office (SOHO) entrepreneur, I carried nearly the entire business weight on my shoulders. With limited resources, every failed attempt took a significant toll on my team. I urgently needed a solution to make my outreach more efficient and effective.

Story

I first learned about Snov.io from my friend. This recommendation intrigued me enough to give the platform a try. I started testing the free version but upgraded to the starter plan once I got a proper hold of its features.

The email finder and email automation tools played a crucial role in transforming my workflow. Being now able to quickly and accurately collect clients' email addresses felt like a weight off my shoulders. What once felt like searching for a needle in a haystack became a simple process.

By automating repetitive manual work, I could shift my attention to more strategic initiatives. My experience has taught me that clients in the energy sector rarely respond to the first emails. I also realized that many outreach attempts fail because they are generic and lack proper CTAs.

These insights and the adoption of Snov.io empowered me to approach our email strategy differently. Here are several practices that set us apart:

• Customer segmentation: Grouping potential clients based on their market needs and preferences.
• Targeted email sequences: Rounds 1–3: Introducing products tailored to the client's market or offering solutions based on industry insights. Rounds 4–5: Sharing technical documents and product drawings to build trust and highlight the team's expertise.
• Value-driven content: Addressing customer pain points and, thus, presenting them with relevant solutions.

I believe the key here is to offer what others don't and excel where they fall short. Standing out means providing unique services, responding quickly, and adjusting pricing flexibly. With Snov.io automating our outreach, I gained valuable time to focus on these differentiating factors.

The experience

It's been 5 months since Snov.io became an indispensable part of our email outreach. The process is now significantly more efficient, allowing me to send 400-600 emails daily, up from just 70-80 before.

The automation not only reduced manual workload but also noticeably increased our response rates. On top of that, Snov.io has also helped us reconnect with previously inactive leads, expanding our potential client base.

Something notable happened when I launched a broad outreach campaign using Snov.io. We caught the attention of a Bulgarian company that wasn't initially a direct match for our products. However, they connected me with an energy hardware buyer, and through my persistence, I was able to secure a deal.

Overall, I can’t stress enough the impact of integrating Snov.io tools into our day-to-day operations. Snov.io is a cost efficient and reliable go-to-tool if you want to improve your sales at a strategic level.