Shenzhen Fashion Beauty Technology was established in 2004 as a professional manufacturer of various hairdressing tools. They produce both home-use tools, such as straighteners, curling irons, hair heating combs, and high-quality salon equipment like hair dryers.
Today, Shenzhen Fashion Beauty Technology conducts business with numerous global partners and claims to be the best supplier of hairdressing products in China.
Company size: 50+ employees
Country: China
The challenge
The competition in the hair tools market is incredibly intense –almost cutthroat. Factories in Zhejiang and Dongguan are locked in a fierce price war. Years ago, only about 10-20 companies exhibited at trade shows. Now, that number has skyrocketed to at least 60-70, tripling in just a few years.
The pandemic further accelerated shifts in consumer behavior: people stopped visiting salons for hair treatments, leading to increased demand for home-use hair tools. Customers have also begun paying more attention to aesthetics and have become more price-sensitive.
“New client acquisition became significantly harder, and existing customer orders declined sharply.”
Before we adopted Snov.io, my company mainly relied on traditional customer acquisition methods such as our corporate website, trade shows, and offline communication with prospects. However, our website struggled to keep up with Google’s evolving search algorithms, and online inquiries dropped to just 7-10 per month. We also couldn’t keep up with the market requirements in product development, severely limiting our business growth.
Story
A few years ago, I was introduced to Snov.io. Its Email Finder and Cold Outreach features immediately proved to be a game-changer.
When I faced rejection from a potential customer, I didn’t give up. Thanks to Snov.io’s flexibility, I could easily optimize my email content and adjust the sending frequency. I only emailed a client once in 15-20 days and tailored my messaging to cover their unique pain points and highlight my products' advantages. This subtle approach helped me to stay on the client’s radar and gradually improve their perception.
“Snov.io gave me a renewed sense of hope.”
The experience
Thanks to Snovio, I have successfully connected with numerous home-use product buyers. For instance, I reached out to a U.S.-based business focused on brand promotion. After receiving my email, the prospect quickly responded and ordered samples.
Before using Snov.io, my company received only a handful of inquiries each day. After we implemented this tool in our workflow, that number jumped to an average of 5-6 per day.
These experiences proved to me Snovio’s potential to expand customer outreach.